Jasminum is an elixir of organic oils (argan and sweet almond) meant to soften dry hair all the while soothing and hydrating the skin with antioxidants. This dual formula is gently perfumed with Jasmine sambac, also known as Arabian jasmine, Jasmine Absolute and Ginger. It is lightweight and suitable for hair types of all lengths and textures.
Perfect for anyone who appreciates the regenerative properties of flowers and a simple beauty routine.
- Gender-neutral (can be used in beards and short hair)
- Tames frizz & adds shine
- 99% natural
- No preservatives, no sulfates.
- It can be worn alone or layered with your favourite perfume.
*Use a few drops in your bath for added moisture.
*Add to nourish split ends (do not use directly on the scalp)
Ingredients: Jasmine Sambac Absolute (Jasminum sambac); Jasmine Absolute India (Jasminum Grandiflorum); Ginger Co2 (zingiber Officinale); Rose petals (rosa; l.); Hibiscus petals (hibiscus rosa-Sinensis); Calendula (calendula Officinalis); Argan oil (argania Spinosa L); Sunflower Oil (helianthus Annuus); Sweet Almond Oil (Prunus dulcis); Fractionated coconut oil (cocos Nucifera); hedione (methyl dihydrojasmonate).
Made in Montreal
About Jazmin Saraï
Jazmin Saraï is created by perfumer Dana El Masri, Jazmin Saraï .
Jazmin Saraï embodies the union between the queen of white flowers and the king of musical genres, Jazz, wafting along in unison through the inner walls of a palace (Saraï). Each perfume is an olfactive reimagining... An homage to the artists and cultures that inspired them.
Jazmin Saraï perfumes are non-binary, made for everyone, in small batches with biodegradable ingredients, making for a sustainable practice. Jazmin Saraï tells the stories of artists, people of colour, swapping the eurocentric lens for one sharper in its nuance.
By connecting scent, sound and culture, we raise awareness on the unappreciated and under-represented. Scent is the sense most strongly linked to memory and emotion.
Scent and sound, invisible mediums, elicit raw emotions from deep within. Combined, they offer a glimpse into the world of synesthesia*, highlighting the power of music and the effect of the sense of smell on our subconscious.
*Synesthesia is the merging of the senses. Some people perceive life through multiple senses at a time. It's involuntary for the most part but most synesthetes find it to be a gift.
Dana El Masri is a perfumer trained at the Grasse Institute of Perfumery. She is an interdisciplinary artist with experience in several cross-modal practices, as well as a published fragrance writer. She has been an AO judge for several years and is the winner of a Jasmine Literary Award and a Perfumed Plume.